Pharma
The Patient Engagement Platform That Improves Adherence, Accelerates Trials, and Demonstrates Real-World Value
WestCX Orchestrate™ is an AI-native platform that helps pharma and life sciences teams deliver compliant, personalized communication at scale, improving trial participation, accelerating therapy initiation, closing adherence gaps, and generating the real-world evidence that demonstrates program value.
Challenges
The Gaps in Patient and HCP Engagement Show Up Everywhere—in Enrollment, Adherence, and Outcomes Data
Poor adherence erodes real-world value
Patients who fall off treatment don't just drive poor outcomes. They undermine the real-world evidence your entire commercial strategy depends on.
Disconnected campaigns burn commercial spend
When awareness, activation, and adherence run separately, patients get inconsistent messages and your team misses the right moment to act.
HCP engagement breaks at scale
Your field team can't be everywhere. But every relevant prescriber still needs timely, personalized clinical information. Coverage gaps are revenue gaps.
Consent gaps leave your compliance team exposed
When patient interactions span multiple channels that weren't built to work together, consent becomes something you reconcile after the fact rather than something you control.
BEFORE
The Status Quo
A patient starts on therapy but receives no follow-up after dispensing. Without consistent reminders, they miss doses, lose confidence in the treatment, and quietly discontinue.
AFTER
How WestCX™ Helps
WestCX Orchestrate identifies where each patient is in their therapy journey, determines the best channel and timing, and delivers personalized adherence reminders that make the next step easy. If a patient doesn't act, the system detects the gap and automatically triggers follow-up to keep them on track, without manual intervention.
OUTCOME
Reminder recall success improves by 30%, medication adherence increases, and your patient services team spends less time on manual follow-up.
For Every Team, Across Every Touchpoint
From Medical Affairs to Commercial Operations, WestCX Works for Every Team in Your Organization
WestCX Orchestrate gives every team involved in the therapy journey the tools to engage patients and HCPs more effectively—automatically, compliantly, and at scale.
Scale HCP engagement beyond field coverage, delivering timely clinical updates, formulary information, and support program details to providers across distributed networks.
Automate adherence reminders, therapy onboarding, and patient support program outreach, keeping patients engaged and on therapy without overwhelming your team.
Run coordinated patient activation and disease awareness campaigns, reaching the right patients with timely, personalized messaging.
Track patient engagement patterns, measure adherence and persistence outcomes, and generate the real-world evidence that supports market access and value-based contracts.
Built to Work Within Your Existing Technology Stack
Unifying Patient Communication Across a 24-State Health Network
Delivering streamlined communication, reduced operational complexity, and consistent patient experiences nationwide. Connecting Communication Across a Complex Care Network
Why Most Providers Still Need a Better Medication Adherence Solution
Most healthcare providers already have tools designed to help patients stay on their medications. Reminder texts and patient portals aren’t exactly new. But look at the numbers and the picture doesn't change. Adherence rates for most medications prescribed for chronic conditions like diabetes and hypertension still fall in the 50-60% range, even among patients who have good insurance and drug benefits
Top Metrics to Track for Measuring Patient Engagement
Most healthcare providers mistakenly believe that their patients are engaged when they're really not. Just because someone's showing up for a visit and nodding along doesn't mean they're actively participating in their own care. They might miss their next appointment or skip their refill. You'll only get to know about this when the patient finds their way back into your office for readmission.
Using AI Automated Patient Appointment Reminders for Better Experience and Outcomes
Every healthcare organization deals with missed appointments. The schedule may look full on paper, but the day often ends with empty slots from no-shows and last-minute cancellations. The front desk staff typically sends several hours each day ensuring that doesn't happen. That’s time and effort that could be better spent elsewhere.
Let's Talk About What Better Patient Engagement Could Mean for Your Organization
No commitment. No configuration. No lengthy implementation. Just a clear look at how WestCX Orchestrate works and what it can do for your patients, your HCPs, and your commercial performance.
